Viscom CM 235

The arms of the Socialistic Russia were the first symbol of the Soviet state. The arms of the Russian Socialistic Federal Soviet Republic were originally made according to the heraldry rules, but with new emblems. The arms were adopted on the 10th of July 1918. Later the arms were mainly shown as a logo, without a proper shield.
The description is as follows: "Against the red background above a rising sun a golden sickle and hammer, placed crosswise, handles downwards, circled by the ear wreath bearing the sign: a) The Russian Socialistic Federal Soviet Republic; b) " Proletarians of all countries unite!"

aeroflot
Russian Polls on Russian Symbols


Aeroflot spokesperson Irina Dannenberg said that, after polling its passengers and clients, who say that they would not miss the hammer and sickle, the company is soliciting the views of its staff, and expects to finalize a decision this month or next.

One proposal suggests a compromise solution: Rather than dropping the logo altogether, it would be partially modernized by replacing the hammer and sickle with a globe and making the wings less pointed.

The first new Airbus slated for delivery to Aeroflot this fall will be mainly silver with its belly covered in navy blue with a thin orange stripe separating the two colors.

The three colors were chosen to represent the carrier's new image and the design of the tail coloring will feature a fluttering Russian tricolor.

"The new colors convey the message that we want to pass on to our passengers," Tatyana Zotova, Aeroflot's marketing-department chief, said by telephone Tuesday.

"Blue relates that we are professional and able to provide security for the passenger, while orange shows the passenger we are comfortable and dedicated to customer service. It also sparks images of sunrises, cupolas, golden autumns and poetry," Zotova said.

The new colors were suggested by Identica, the British image firm that Aeroflot hired two years ago to help it reinvent its brand. Identica's Tim Barson emphasized that part of the strength of the brand is that it is Russian. "Being Rus­sian must be part of the brand," he said.